When people use the term, “organic SEO”, they almost always use it as a blanket term to basically, describe the algorithm driven, unpaid results, of any particular engine. However, a professional SEO firm will often take this meaning of organic one step further. To such companies, “organic SEO” in not just limited to what shows up in the “natural” search engine rankings, but it also includes all those methodologies that were implemented and employed, in order to achieve those rankings.
There are many ways to approach any process however. Similarly, one can achieve natural search engine results in a variety of ways. All these search engine companies’ fall into two basic categories:
1.The “White Hat” search engine companies that use a content-based approach and they do not violate the terms of the major search engines. For instance, the Organic SEO services India is a world renowned firm, for it employs only ethical techniques that deliver great results.
2.The “Black Hat” search engine companies that use a technology driven approach and are not concerned about violating the codes and rules that are set up by some of the major search engines.
But one can always differentiate between these two techniques for an organic SEO campaign will always deliver long lasting results, unlike the black hat SEO campaign that produces only short term success and profits.